Category Archives: Sales and Marketing

Why Generation Y is Causing the Great Migration of the 21st Century

Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy, more safety, greater proximity to nature, and easier financing.

Not surprisingly, Americans bought in.

After that, it didn’t take long for the preferred retailers to do likewise, abandoning the city and following their customers to the suburbs. The suburban single family home on a large lot became synonymous with the American Dream.

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Filed under Development, Experience, Financing, Planning and Design, Public Policy, Sales and Marketing

Designing Regional Urban Retail Centers:  Lessons from the Mall and Beyond

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

As many of us are actively trying to reform car-focused retail into dynamic mixed-use, walkable urban centers, we are quick to point at the mall as the poster child for everything we are trying to reform. But as the heyday of last-century’s drive-to mall fades into the past, there are many things that the mall excelled at.

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Filed under Back of the Envelope, Development, Planning and Design, Sales and Marketing

Retail on My Mind

Seems I’ve got retail on my mind. It all started in December, with Bob Gibb’s Placemaking@Work webinar, whose tweetchat sparked a Neighbourhood Retail BlogOff led by Steve Mouzon. Then last week Victor Dover’s PM@W webinar followed up with ideas about tactical retail, where he talked about the next version of mixed use being smaller, quicker, and more organic.

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‘Show Me the Money!’ New bumper sticker for the New Normal?

There hasn’t been a New Urbanist Council gathering for a while. Which is why a lot of pent-up anxiety — and hope — found release in Council sessions in Montgomery, Alabama, October 14-16.

These regionally organized Councils are intended to grapple with topics that should be on the table for annual Congress for the New Urbanism meetings but require give-and-take from a smaller group to better focus issues. So some 50 or so folks came to Montgomery to critique recent ideas and projects and to wrestle with propositions to position New Urbanism for the New Normal.

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Six Years Later: Katrina Cottages take hold

August 11 will be a landmark day in the South Mississippi communities still recovering from the 2005 mega-storm, Hurricane Katrina. And it’s about time.

On that day next week, 18 days shy of the sixth anniversary of the storm, the development team behind the Cottages at Oak Park in Ocean Springs, Mississippi, will host a ribbon cutting for 29 rental units that represent the latest evolution of an idea born in the Mississippi Renewal Forum following the storm.

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Filed under Architecture, Development, Public Policy, Sales and Marketing