Snagging Gen-Y: Do Facebook ads work in public engagement?

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

For those looking to expand public engagement and collaborative process at the community level, this week presents a curious convergence of news and ideas. Setting the stage was CNU20’s “Charrettes and the Next Generation of Public Involvement,” an afternoon breakout session exploring a fairly provocative (for New Urbanists) question: In this era of limited resources, is the traditional charrette still a viable model of engagement and collaborative design and, if not, can it be retooled for relevance?

Why Generation Y is Causing the Great Migration of the 21st Century

Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy, more safety, greater proximity to nature, and easier financing.

Not surprisingly, Americans bought in.

After that, it didn’t take long for the preferred retailers to do likewise, abandoning the city and following their customers to the suburbs. The suburban single family home on a large lot became synonymous with the American Dream.

The Future of Planning: Going meta

“In a world where the peddlers of invention dominate progressive discourse, a willingness to acknowledge–let alone heed–the lessons of history and tradition is a truly radical act.” –Scott Doyon

Check the wiki-hip Urban Dictionary (or watch an episode of Community on NBC) and you’ll find the term meta’s common usage on the street is “to characterize something that is characteristically self-referential.” Consult a more conventional dictionary and you’ll see this derived from its earlier (as well as current) use as a prefix meaning “beyond, about.” That is, taking a subject to a higher level.

As a stand-alone term now, it’s typically applied to works of culture — television, music, film and art. But I suggest we expand that usage because, to me, it’s also the best means of expressing the challenge facing anyone concerned about our urban future.