Return on No Investment

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

Over the weekend, I had a Twitter exchange with Mitchell Silver and Steve Mouzon about a PlaceMakers concept that I’m feeling the need to explain in more detail.

Return on No Investment – my new friend, RONI – is the whole idea of leveraging assets and connections that are already in place, while investing a little more time and energy, to create a significant return. It’s a simple concept that PlaceMakers has championed since lean times made for more careful spending practices in city planning circles.