Snagging Gen-Y: Do Facebook ads work in public engagement?

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

For those looking to expand public engagement and collaborative process at the community level, this week presents a curious convergence of news and ideas. Setting the stage was CNU20’s “Charrettes and the Next Generation of Public Involvement,” an afternoon breakout session exploring a fairly provocative (for New Urbanists) question: In this era of limited resources, is the traditional charrette still a viable model of engagement and collaborative design and, if not, can it be retooled for relevance?

Public Process: Don’t botch your online engagement

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

If you’re a city or town, it’s a fair bet you’ve long since accepted the internet. People meet, pay bills, go shopping, research causes and self-diagnose illness online, and they expect to engage government in similarly convenient ways. You’re fine with that. In turn, you’ve responded with all the things they’ve clamored for: municipal websites, email updates, tools for paying fines electronically, and more.

Now you’re all caught up with their expectations. Or at least you were, until Web 2.0, the social web, came along. Now there’s new benchmarks and, once again, your constituents expect you to get on board.

The goal is not engagement. It’s disengagement.

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

What counts as a win in public engagement?

It’s not uncommon for municipalities — and consultants — to “score” engagement as though it were a contest. The most points win. And you accumulate points by counting how many: How many notices issued and media employed. How many seats filled. How many ideas collected. How many tweets or page views. The bigger the numbers, the more successful the effort.

Politics & Public Process: The Half-Life of Anger

Maybe it’s like the argument that given enough time, a chimp with a keyboard would eventually hammer out Hamlet, but I’m thinking the messy GOP presidential campaign is inching its way towards clarity.

Not that the process will produce outcomes extreme partisans will like. Disappointment is often the byproduct of a clarifying experience, especially if success is measured by outcomes perfectly in sync with the purest of visions. In that sense, the Republican ordeal might have something to teach us about public processes in the communities and regions in which we work.